About us
Building a Flour Mill of Excellence
When developing our flour products, we take into account the key criteria that ensure the highest quality and flavor in every batch.
Discover New Flour Varieties
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Start with the best ingredients – find out what you need and create something amazing.
Innovative flour products
and sustainable milling practices
Meet our milling team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the flour mill. He loves to keep his hands full by participating in the development of our flour products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds in milling.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house millers and looks after the community of thousands of baking enthusiasts.
Iris Joe
Chief Financial Officer
Mich Stark, with her extensive experience in the food industry, helps us maintain high standards and drive growth. She is committed to delivering quality and innovation to elevate our brand.